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Fashion Marketing and Forecasting

A guide to library resources for fashion marketing students and fashion designers interested in the business side of fashion.

WWD Announcement

"The Essentialist" Is Here!

WWD's Morning Report has been replaced by The Essentialist, a new daily newsletter offering WWD's unique mix of industry news, insights and more. 

The New School Libraries & Archives now subscribes to WWD Digital Dailies. For more information, please click here

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Use this guide to find resources and research methods for fashion marketing and forecasting.  

Click here for a video tutorial on how to access fashion-related online resources like WWD and WGSN.

Student project: "Trend Forecasting: Anti-Authority Mood" by Nikki Chowdhury, Corey Diener, Rachel Weissberg, Ceren Sengul.  more

NEWS

Here is a link to the page where students can create a free BoF Professional account. Scroll down and click on the box that reads: "BoF Professional for Students." The Libraries are investigating access to BoF for faculty and students.

Scholarship Opportunities

  • MarketResearch.com is offering a scholarship to all business and economics majors. The scholarship is merit based, requires a resume submission, and the winning applicant will receive $1,000 dollars towards their education. All of the application information is available on our website at https://www.marketresearch.com/scholarship. The deadline is Friday, December 1, 2017. 
  • Colorama Award is a project promoted by Filmar, created to incentivize fashion and design students all over the world to develop innovative and create color-themed seasonal proposal for yarns. The Spring/Summer 2019 contest is now open. Students challenge themselves to select color trends for Spring/Summer 2019 and combine them according to their expectations in different knitwear and hoisery models (men/women). Besides creating the color palettes, students are also asked to describe the inspiration that brought them to the chromatic range of their choice.  For more information please visit: http://www.filmar.it/media/pdf/colorama-brochure-2017-filmar.pdf.
  • BIAFF International Fashion Design Contest is targeted at emerging designers from all over the world aged 18-35 and counts with the support and advice of renowned professionals in the fashion and art areas. For more information please visit: http://biaaf.com/uploads/bases/pdf_en/BIAAF%20Contest%20Rules%202018.pdf.
  • Arts of Fashion Foundation's primary focus is the continuous support of creativity and design process in fashion and the arts linked to it. For more information please visit: http://www.arts-of-fashion.org/AoFCompetition/2018/pages/+AoFCompetition2018.html.

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