LibGuides: Strategic Design & Management: Integrative Studio I: Market Research

Market Research Resources

BUSINESS SOURCE COMPLETE

MarketLine Market Research Reports are available in Business Source Complete.

Perform an advanced search with these keywords in the Title field:

Womenswear Industry Profile + [country name or region (Europe, Asia-Pacific)]
Media Industry Profile + [country name]
Ready Meals Industry Profile + [country name]
Skincare Industry Profile + [country name]
Publishing Industry Profile + [country name]
Advertising Industry Profile + [country name]
Software Industry Profile + [country name]
Mobile Apps Industry Profile + [country name]

Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.

STATISTA

Statista: Statista is one of the leading statistics companies on the internet. With a team of over 250 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

MARKETLINE ADVANTAGE

MarketLine Advantage: The database provides access to MarketLine reports which include company, industry, financial and country business data for every major marketplace in the world. The database also contains company profiles, company SWOTs, industry analysis, case studies, country profiles, country statistics and country PESTLEs.

LYST

Lyst: Lyst, a global fashion search engine, tracks more than 10 million global searches a month, crunching queries, page views and sales statistics every minute. Lyst has access to unparalleled data about the fashion industry on a global and granular level.

NEW YORK PUBLIC LIBRARY

More market research databases can be accessed from:

Business Center at SNFL - see database list here.
Good databases to try are: Mintel, Plunkett Research, First Research, eMarketer, and IBISWorld. Speak to a librarian at the New York Public Library for assistance.

RESEARCH AN INDUSTRY IN A SPECIFIC COUNTRY

Country Profiles and Statistics

International Financial Statistics (IFS) (International Monetary Fund): Provides a complete library of continuously updated international statistics on all aspects of international and domestic finance.
MarketLine Advantage: The database provides access to MarketLine reports which include company, industry, financial and country business data for every major marketplace in the world. The database also contains company profiles, company SWOTs, industry analysis, case studies, country profiles, country statistics and country PESTLEs.
Statista: Statista is an online statistics, market research and business intelligence portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English, French, German and Spanish. Statista also provides data on market forecasts, white paper studies, dossiers, industry reports, digital market outlooks and consumer market outlooks.

World Factbook: The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 266 world entities. Our Reference tab includes: maps of the major world regions, as well as Flags of the World, a Physical Map of the World, a Political Map of the World, and a Standard Time Zones of the World map.
World Bank Data and Statistics: The Data Catalog provides download access to over 2,000 indicators from World Bank data sources.

News

ABI/INFORM Complete (ProQuest): Search a complete database comprising full-text business periodicals and news sources from ABI/INFORM Global, Dateline, and Trade & Industry
NexisUni: Formerly LexisNexis Academic.
ProQuest All Subscribed Content: All ProQuest databases, ranging from dissertations to newspaper articles to scholarly journals to trade journals to wire services.
WWD: Women's Wear Daily: Includes full-text articles from WWD from 1994-present.
WGSN - Worth Global Style Network: WGSN defines and shapes winning style and design with proven global authority, WGSN identifies and analyses current and future trends, creating online tools that can be put into action to power their customers' commercial success. WGSN enables those who need to see, think, and act on consumers' evolving wants, needs and behaviours to create brilliant products and services.

Web

Do a simple search for the country + "fashion". For example, "Brazil fashion." Read your results closely and you may find additional keywords for further research.
Search for websites from the country you are researching by going to Advanced Search in Google and entering the Internet domain for your country in the "site or domain" field.